Behavioral pricing
Year of publication: |
2008
|
---|---|
Authors: | Liu, Maggie Wenjing ; Soman, Dilip |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 659-681
|
Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price | Verhaltensökonomik | Behavioral economics |
-
Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng, (2016)
-
Jacobi, Hannes, (2017)
-
Jacobi, Hannes, (2017)
- More ...
-
Debiasing and rebiasing the illusion of delayed incentives
Soman, Dilip, (2006)
-
Memory for time : a cognitive model of retrospective duration and sequence judgments
Ahn, Hee-kyung, (2006)
-
Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung, (2009)
- More ...