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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Cross-cultural and critical perspectives on brands
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Handbook of brand relationships
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Sensory marketing : research on the sensuality of products
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Handbook of qualitative research methods in marketing
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Brand management ; Vol. 3
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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International advertising and communication : current insights and empirical findings
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Leadership and organizational outcomes : meta-analysis of empirical studies
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Measuring and managing brands
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in economics and econometrics ; Vol. 1
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Brand management ; Vol. 2
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Business history around the world
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Emotional, sensory, and social dimensions of consumer buying behavior
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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1
The
scent
of innovation : towards an integrated management concept for visual and
scent
communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
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2
The
scent
of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
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3
Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric
;
Esch, Franz-Rudolf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 775-791)
.
2009
Persistent link: https://www.econbiz.de/10003766176
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4
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
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5
How the digital environment and its user experience effects the customer's
perception
of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
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6
Scent
marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
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7
Marketing analytics and consumer behavior : a systematic literature review for future research agenda
Mahajan, Yogesh
;
Mahajan, Vaishali
;
Kapse, Manohar
- In:
Data-Driven Decision Making
,
(pp. 151-167)
.
2024
Persistent link: https://www.econbiz.de/10014633464
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8
Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
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9
Wer darf Lebensmittelkrisen managen? : Einfluss der Medienberichterstattung auf die Wege aus den Gammelfleischskandalen
Böhm, Justus
;
Schulze, Holger
;
Kleinschmit, Daniela
; …
- In:
Die Ernährungswirtschaft im Scheinwerferlicht der …
,
(pp. 273-297)
.
2009
Persistent link: https://www.econbiz.de/10003934697
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10
Die Erfassung der Risikowahrnehmung von Unternehmern
Kronenberg, Christopher
;
Ortner, Stefan
;
Peters, Mike
; …
- In:
Change Leadership : den Wandel antizipieren und aktiv …
,
(pp. 247-273)
.
2010
Persistent link: https://www.econbiz.de/10003976600
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