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Media and brands : new ground to explore
Ots, Mart
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Media brands and branding
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(pp. 1-7)
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2008
Persistent link: https://www.econbiz.de/10003744918
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Media consumer brand equity : implications for advertising media planning
Ots, Mart
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Wolff, Per-Erik
- In:
Media brands and branding
,
(pp. 95-112)
.
2008
Persistent link: https://www.econbiz.de/10003744930
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