Media and brands : new ground to explore
Year of publication: |
2008
|
---|---|
Authors: | Ots, Mart |
Published in: |
Media brands and branding. - Jönköping : Jönköping International Business School, ISBN 91-89164-82-2. - 2008, p. 1-7
|
Subject: | Mediensektor | Media industries | Markenführung | Brand management | Markenimage | Brand image |
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