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Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian; Beckmann, Suzanne C. - In: Strategic marketing in tourism services, (pp. 63-77). 2012
Persistent link: https://www.econbiz.de/10009581769
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Development and implementation of the Resident Migration Scale (ReMiS) : measuring success in place marketing
Zenker, Sebastian; Gollan, Tobias - In: Sozialpsychologie und Ökonomie : Beiträge des 25. …, (pp. 156-172). 2010
Persistent link: https://www.econbiz.de/10003986760
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Enhancing urban competitiveness through innovative growth clusters
Berg, Leo van den; Braun, Erik; Winden, Willem van - In: Urban competitiveness and innovation, (pp. 67-90). 2014
Persistent link: https://www.econbiz.de/10010340307
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Bottlenecks in place marketing and their effects on attracting target groups
Eshuis, Jasper; Braun, Erik; Klijn, Erik-Hans - In: Permanent study group: public and nonprofit marketing : …, (pp. 28-43). 2012
Persistent link: https://www.econbiz.de/10009705302