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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Handbook of consumer psychology
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Handbook of social media management : value chain and business models in changing media markets
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Web 2.0 : neue Perspektiven für Marketing und Medien
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The Routledge companion to identity and consumption
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Social media and crisis communication
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Transformative consumer research for personal and collective well-being
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The evolution of brands : from signals of quality to storehouses of trust
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Strong brands, strong relationships
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Contemporary issues in social media marketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Cross-cultural and critical perspectives on brands
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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The SAGE handbook of social media marketing
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Corporate brand and corporate reputation
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Handbook of brand relationships
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Handbook on brand and experience management
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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ECONIS (ZBW)
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1
Brand
community
and value creation
Chang, Chia-wen
;
Huang, Heng-chiang
-
2011
Persistent link: https://www.econbiz.de/10010191057
Saved in:
2
Social versus psychological brand
community
: the role of psychological sense of brand
community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
3
Brand
community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
4
Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag
;
Yadav, Rajan
;
Suri, P. K.
- In:
Transforming organizations through flexible systems …
,
(pp. 205-219)
.
2020
Persistent link: https://www.econbiz.de/10012127718
Saved in:
5
The nature of company image management and the use of brand personality in the social network environment : shifts toward consumer control
Becker, Kip
;
Nobre, Helena
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 211-231)
.
2013
Persistent link: https://www.econbiz.de/10011563769
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6
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
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7
Developing a classification of motivations for consumers' online brand-related activities
Muntinga, Daan G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 235-247)
.
2010
Persistent link: https://www.econbiz.de/10003985191
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8
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
9
Determinants of brand recall in social networking sites
Varnali, Kaan
;
Gorgulu, Vehbi
- In:
Strategic uses of social media for improved customer …
,
(pp. 124-153)
.
2017
Persistent link: https://www.econbiz.de/10011632744
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10
Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 121-145)
.
2022
Persistent link: https://www.econbiz.de/10013274622
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