Brand community and value creation
Year of publication: |
2011
|
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Authors: | Chang, Chia-wen ; Huang, Heng-chiang |
Published in: |
Enhancing knowledge development in marketing ; Vol. 21. - Red Hook, NY : Curran Associates, ISBN 978-1-61782-253-7. - 2011, p. 384-389
|
Subject: | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand | Gemeinschaft | Community | Markenimage | Brand image |
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