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Developing a spectrum of positive to negative citizen engagement
Bowden, Jana; Luoma-Aho, Vilma; Naumann, Kay - In: Customer engagement : contemporary issues and challenges, (pp. 257-277). 2016
Persistent link: https://www.econbiz.de/10011430777
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018
Persistent link: https://www.econbiz.de/10011871840
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On Putnam : bowling together - applying Putnam's theories of community and social capital to public relations
Luoma-aho, Vilma - In: Public relations and social theory : key figures and …, (pp. 231-251). 2009
Persistent link: https://www.econbiz.de/10003851883
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Contextualising change in public sector organisations
Aher, Kaidi; Luoma-Aho, Vilma - In: How strategic communication shapes value and innovation …, (pp. 23-35). 2017
Persistent link: https://www.econbiz.de/10011867661
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Authority crisis communication vs. discussion forums : Swine Flu
Tirkkonen, Päivi; Luoma-aho, Vilma - In: Ethical practice of social media in public relations, (pp. 192-204). 2018
Persistent link: https://www.econbiz.de/10011929862
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Public relations and expectation theory : introducing Relationship Expectation Theory (RET) for public relations
Olkkonen, Laura; Luoma-aho, Vilma - 2021
Persistent link: https://www.econbiz.de/10012505034