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Handbook of social media management : value chain and business models in changing media markets
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Contemporary issues in social media marketing
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Handbook of research on integrating social media into strategic marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Reputation Management
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Analyzing the strategic role of social networking in firm growth and productivity
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The SAGE handbook of social media marketing
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Employer Branding : Arbeitgeber positionieren und präsentieren
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
15
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
15
Handbook of research on business social networking ; Vol. 2
14
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
14
Strategic customer relationship management in the age of social media
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Web 2.0 : the business model
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
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Social capital : reaching out, reaching in
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Social media in strategic management
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Social media listening and monitoring for business applications
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The Routledge companion to digital consumption
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The organizational network fieldbook : best practices, techniques, and exercises to drive organizational innovation and performance
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CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
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Computer-mediated marketing strategies : social media and online brand communities
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Consumer psychology in a social media world
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Corporate reputation : managing opportunities and threats
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Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
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1
Specifics of online
reputation
management of hotel services intermediaries and their role in
reputation
creation
Kvítková, Zuzana
;
Petrů, Zdenka
- In:
Online reputation management in destination and …
,
(pp. 91-110)
.
2023
Persistent link: https://www.econbiz.de/10014284888
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2
National culture characteristics for managing corporate
reputation
and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
Saved in:
3
Government gone wild : ethics,
reputation
, and social media
Sweetser, Kaye D.
- In:
Ethical practice of social media in public relations
,
(pp. 205-216)
.
2018
Persistent link: https://www.econbiz.de/10011929894
Saved in:
4
Online
reputation
systems in Web 2.0 era
Zheng, Weijun
;
Jin, Leigh
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 296-306)
.
2009
Persistent link: https://www.econbiz.de/10003881318
Saved in:
5
Reputationssysteme für das Enterprise 2.0
Reitzenstein, Ivo
;
Peters, Ralf
- In:
transformIT : optimale Geschäftsprozesse durch eine …
,
(pp. 459-472)
.
2010
Persistent link: https://www.econbiz.de/10003903451
Saved in:
6
What did they say about us? : message cues and destination
reputation
in social media
Marchiori, Elena
;
Cantoni, Lorenzo
;
Fesenmaier, Daniel R.
- In:
Information and communication technologies in tourism …
,
(pp. 170-182)
.
2013
Persistent link: https://www.econbiz.de/10009750686
Saved in:
7
Reputation
research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
Saved in:
8
A self-concept interactionist model of social media
reputation
Abbatty, Oyindamola
;
Otubanjo, Olutayo
;
Adeola, Ogechi
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 127-144)
.
2022
Persistent link: https://www.econbiz.de/10013282697
Saved in:
9
Online
reputation
management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
10
Relevance of social media management in online
reputation
building in tourism and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
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