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Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
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2
Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
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3
Information and communication technologies in marketing channels : product considerations
Gil Saura, Irene
;
Frasquet Deltoro, Marta
;
Riuz-Molina, …
- In:
Advanced technologies management for retailing : …
,
(pp. 87-104)
.
2011
Persistent link: https://www.econbiz.de/10009375403
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4
Heterogeneity analysis in the university context : a proposal based on service quality perceptions
Fuentes Blasco, Maria
;
Gil Saura, Irene
;
Moliner …
- In:
Cases on innovations in educational marketing : …
,
(pp. 25-45)
.
2011
Persistent link: https://www.econbiz.de/10009406232
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5
Retail innovativeness : importance of ICT and impact on consumer behaviour
Gil Saura, Irene
;
Ruiz Molina, María Eugenia
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 384-403)
.
2014
Persistent link: https://www.econbiz.de/10010380111
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6
Customer relations and loyalty-based segmentation : a b2b approach in the tourism industry
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Customer relations
,
(pp. 115-128)
.
2011
Persistent link: https://www.econbiz.de/10008988069
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7
Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Strategic marketing in tourism services
,
(pp. 299-320)
.
2012
Persistent link: https://www.econbiz.de/10009616272
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8
Social innovation for sustainability and the common good in ecosystems of the fourth sector : the case of distribution through alternative food networks in Valencia (Spain)
Belda-Miquel, Sergio
;
Ruiz-Molina, Eugenia
;
Gil Saura, Irene
- In:
Entrepreneurship in the fourth sector : entrepreneurial …
,
(pp. 141-167)
.
2021
Persistent link: https://www.econbiz.de/10012598666
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9
How does sustainability affect consumer satisfaction in retailing?
Marín, Antonio
;
Gil Saura, Irene
;
Ruiz-Molina, …
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 225-247)
.
2022
Persistent link: https://www.econbiz.de/10013463378
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