Retail innovativeness : importance of ICT and impact on consumer behaviour
Year of publication: |
2014
|
---|---|
Authors: | Gil Saura, Irene ; Ruiz Molina, María Eugenia ; Berenguer Contrí, Gloria |
Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 384-403
|
Subject: | Einzelhandel | Retail trade | Innovation | Informationstechnik | Information technology | Konsumentenpräferenzen | Consumer preferences | Wirkungsanalyse | Impact assessment | Spanien | Spain |
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