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ECONIS (ZBW)
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1
The role of ad cognitive load on
advertising
effectiveness : a research based on low involvement learning theory
C̦akir, Vesile
- In:
Public relations and advertising theories : concepts …
,
(pp. 289-311)
.
2018
Persistent link: https://www.econbiz.de/10011977788
Saved in:
2
A model for mind-device dialectic and the future of
advertising
in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
Saved in:
3
Culture and the mind : implications for art, design and advertisement
Masuda, Takahiko
;
Wang, Huaitang
;
Ito, Kenichi
; …
- In:
Handbook of research on international advertising
,
(pp. 109-133)
.
2012
Persistent link: https://www.econbiz.de/10009513188
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4
The role of consumer memory in
advertising
Montgomery, Nicole Votolato
;
Unnava, H. Rao
- In:
The Sage handbook of advertising
,
(pp. 105-119)
.
2007
Persistent link: https://www.econbiz.de/10003570222
Saved in:
5
Metaphor in
advertising
Zaltman, Gerald
;
MacCaba, Dara
- In:
The Sage handbook of advertising
,
(pp. 135-154)
.
2007
Persistent link: https://www.econbiz.de/10003570237
Saved in:
6
The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 87-107)
.
2010
Persistent link: https://www.econbiz.de/10003933200
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7
Success stories : how marketing managers can leverage the psychology of narratives
Escalas, Jennifer Edson
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 181-199)
.
2012
Persistent link: https://www.econbiz.de/10009349523
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8
Eine Anwendung der Theorie der kognitiven Dissonanz auf die Problematik der Monetarisierung journalistischer Inhalte im Internet
Peters, Jan-Philipp
;
Wellbrock, Christian M.
- In:
Media Economics revisited : (wie) verändert das …
,
(pp. 185-197)
.
2017
Persistent link: https://www.econbiz.de/10011794770
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9
Erfolgsfaktorenforschung für die
Werbung
: bisherige Ansätze und deren Beurteilung
Steffenhagen, Hartwig
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 323-350)
.
1997
Persistent link: https://www.econbiz.de/10001296702
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10
Market reactions to integrated communication
Esch, Franz-Rudolf
- In:
New developments and approaches in consumer behavior …
,
(pp. 90-111)
.
1998
Persistent link: https://www.econbiz.de/10001299797
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