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Brand management ; Vol. 3
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1
Die Marke als vertrauensschaffendes Medium im Prozess der
Kaufentscheidung
- dargestellt am Beispiel der Marke Nivea
Klukas, Ina
;
Wessels, Harm
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 65-99)
.
2011
Persistent link: https://www.econbiz.de/10009237563
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2
Markenführung und Marktsegmentierung
Redler, Jörn
-
2013
Persistent link: https://www.econbiz.de/10010239127
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3
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
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4
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
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5
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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6
The process of negotiating
brand
meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
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7
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
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8
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
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9
Why does branding fail? : ten barriers to branding
Nakai, Noriyuki
- In:
Handbook on brand and experience management
,
(pp. 270-279)
.
2008
Persistent link: https://www.econbiz.de/10003789056
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10
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
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