Markenführung und Marktsegmentierung
Year of publication: |
2013
|
---|---|
Authors: | Redler, Jörn |
Published in: |
Instrumentarium zur Bearbeitung segmentierter Märkte. - Düsseldorf : Symposion, ISBN 3-86329-631-1. - 2013, p. 133-163
|
Subject: | Markenführung | Brand management | Marktsegmentierung | Market segmentation | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour |
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