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Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih - In: Digital transformation and new approaches in trade, …, (pp. 241-253). 2022
Persistent link: https://www.econbiz.de/10013448697
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From social networks to mobile social networks : applications in the marketing evolution
Zhao, Zhenzhen; Balagué, Christine - In: Apps management and e-commerce transactions in real-time, (pp. 26-50). 2017
Persistent link: https://www.econbiz.de/10011690422
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024
Persistent link: https://www.econbiz.de/10014560406
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Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay - In: New perspectives on critical marketing and consumer society, (pp. 39-51). 2021
Persistent link: https://www.econbiz.de/10012497101
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana; Smith, Sandra D.; Wilks, George - In: Customer engagement : contemporary issues and challenges, (pp. 278-294). 2016
Persistent link: https://www.econbiz.de/10011430779
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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan; Teck Choon Teo - In: Strategies and tools for managing connected consumers, (pp. 1-19). 2020
Persistent link: https://www.econbiz.de/10012106727
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Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid - In: Digital innovations for customer engagement, …, (pp. 144-161). 2020
Persistent link: https://www.econbiz.de/10012237990
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The mystique of customers' saturation in online brand communities
Ramadan, Zahy B.; Abosag, Ibrahim - In: Consumer behavior : practice oriented perspectives, (pp. 9-27). 2017
Persistent link: https://www.econbiz.de/10011854874