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Contemporary issues in marketing : principles and practice
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Critical perspectives on diversity, equity, and inclusion in marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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The Routledge companion to business in Africa
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Entrepreneurship education for a renascent Africa
Hamelin, Nicolas
;
Nwankwo, Sonny
- In:
The Routledge companion to business in Africa
,
(pp. 371-387)
.
2015
Persistent link: https://www.econbiz.de/10010393352
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Marketing : the paradigm shift
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 3-31)
.
2019
Persistent link: https://www.econbiz.de/10012134029
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Marketing ethics, green and sustainable marketing
Gbadamosi, Ayantunji
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 185-218)
.
2019
Persistent link: https://www.econbiz.de/10012134045
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Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
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Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
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The entrepreneurship marketing environment
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 55-78)
.
2011
Persistent link: https://www.econbiz.de/10008822550
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Where are we on diversity, equity, and inclusion? : a million-dollar question
Gbadamosi, Ayantunji
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 1-16)
.
2022
Persistent link: https://www.econbiz.de/10013382173
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8
Assessing the impact of sustainability news clips on fast-fashion brands purchase intention : a neuromarketing study
Hamelin, Nicolas
;
Chaudhary, Monica
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 116-134)
.
2023
Persistent link: https://www.econbiz.de/10014484481
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9
An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu
;
Hamelin, Nicolas
- In:
Developing digital marketing : relationship perspectives
,
(pp. 155-180)
.
2021
Persistent link: https://www.econbiz.de/10012586411
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The contemporary consumer
Gbadamosi, Ayantunji
;
Sharma, Adya
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 121-154)
.
2019
Persistent link: https://www.econbiz.de/10012134037
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