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Cultural symbolism of brands
Torelli, Carlos J.; Keh, Hean Tat; Chiu, Chi-yue - In: Brands and brand management : contemporary research …, (pp. 113-132). 2010
Persistent link: https://www.econbiz.de/10003941311
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Cross-cultural issues in consumer behavior
Shavitt, Sharon; Lee, Angela Y.; Torelli, Carlos J. - In: Social psychology of consumer behavior, (pp. 227-250). 2009
Persistent link: https://www.econbiz.de/10003812966
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Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van; Torelli, Carlos J. - In: Cross cultural issues in consumer science and consumer …, (pp. 1-6). 2017
Persistent link: https://www.econbiz.de/10011749707
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Culture and consumer behavior
Torelli, Carlos J.; Rodas, Mariá A.; Lahoud, Pascale - In: Cross cultural issues in consumer science and consumer …, (pp. 49-68). 2017
Persistent link: https://www.econbiz.de/10011749717