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Understanding sport sponsorshi...
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Nufer, Gerd
33
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Transformative consumer research for personal and collective well-being
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Product experience
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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The business of sport management
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Sport and migration : borders, boundaries and crossings
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Cross-cultural and critical perspectives on brands
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Managing sport business : an introduction
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Strategies in sports marketing : technologies and emerging trends
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Brand management ; Vol. 3
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ECONIS (ZBW)
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1
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the
sport
sponsorship
context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
2
Sports
marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
3
Sponsoring
im
Sport
Nufer, Gerd
;
Bühler, André W.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 143-173)
.
2011
Persistent link: https://www.econbiz.de/10008738197
Saved in:
4
Sportsponsoring im Beziehungsgeflecht von Medien,
Sport
, Publikum und Wirtschaft
Dimitriou, Minas
;
Müller, Erich
- In:
Unternehmensführung : State of the art und …
,
(pp. 237-248)
.
2012
Persistent link: https://www.econbiz.de/10009547287
Saved in:
5
A cutting edge approach to achieve vivid destination for
sport
sponsorship
Faed, Alireza
;
Ashouri, Afsaneh
;
Saberi, Morteza
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 534-544)
.
2013
Persistent link: https://www.econbiz.de/10010191238
Saved in:
6
Evaluating efficiency and effectiveness of
sport
promotional campaigns and
sport
events
Theeboom, Marc
;
Van den Bergh, Kathy
;
DeKnop, Paul
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 263-279)
.
2005
Persistent link: https://www.econbiz.de/10003295959
Saved in:
7
The transfer from a major
sport
event to a
sponsoring
brand : vision of the
sport
tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
Saved in:
8
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
9
Sponsoring
und
Konsumentenverhalten
: eine olympische Perspektive
Preuß, Holger
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 229-248)
.
2005
Persistent link: https://www.econbiz.de/10003295954
Saved in:
10
Joint purchasing of
sports
rights : a legal viewpoint
Fikentscher, Adrian
- In:
The economics of sport and the media
,
(pp. 71-92)
.
2006
Persistent link: https://www.econbiz.de/10003775882
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