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The old pillars of new retailing
Berry, Leonard L. - In: Harvard business review on retailing and merchandising, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003778423
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Relationship marketing of services
Berry, Leonard L. - In: Handbook of relationship marketing, (pp. 149-170). 2000
Persistent link: https://www.econbiz.de/10001559313
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Branding labour-intensive services
Berry, Leonard L.; Lampo, Sandra S. - 2009
Persistent link: https://www.econbiz.de/10003785146
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Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.; Berry, Leonard L.; Parasuraman, A. - 2009
Persistent link: https://www.econbiz.de/10003836350
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Recapturing marketing's mission
Berry, Leonard L.; Mirabito, Ann M. - In: Does marketing need reform? : fresh perspectives on the …, (pp. 295-299). 2006
Persistent link: https://www.econbiz.de/10003430356
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Clueing in customers
Berry, Leonard L.; Bendapudi, Neeli - In: Harvard business review on managing health care, (pp. 73-88). 2007
Persistent link: https://www.econbiz.de/10003584457
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A conceptual model of service quality and its implications for future research
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. - 2003
Persistent link: https://www.econbiz.de/10001797913
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Services marketing starts from within
Berry, Leonard L.; Parasuraman, A. - In: Internal marketing : directions for management, (pp. 173-191). 2000
Persistent link: https://www.econbiz.de/10001581431
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Designing the service factory for customers and employees
Wall, Eileen A.; Berry, Leonard L. - In: Interaktionen im Dienstleistungsbereich, (pp. 521-531). 2001
Persistent link: https://www.econbiz.de/10001555462