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1
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
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Creating customer value
Gogoi, Bikash
- In:
21st century business practices : the evolving trends …
,
(pp. 174-183)
.
2008
Persistent link: https://www.econbiz.de/10003846720
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Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
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The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
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Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
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7
User-centered design and marketing : online customer value
Porter, Thomas W.
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2006
Persistent link: https://www.econbiz.de/10003195453
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8
Valuing, analyzing, and managing the marketing function using customer equity principles
Blattberg, Robert C.
;
Thomas, Jacquelyn S.
- In:
Kellogg on marketing
,
(pp. 302-319)
.
2001
Persistent link: https://www.econbiz.de/10001612991
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9
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
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10
Customer - brand value
In:
Customer Relationship Management : the ultimate guide …
,
(pp. 215-230)
.
2001
Persistent link: https://www.econbiz.de/10003521890
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