//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When Co-Creation Backfires : T...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
4,907
Consumer behaviour
4,904
Internet marketing
1,334
Online-Marketing
1,334
Deutschland
783
Germany
780
Social Web
750
Social web
750
Werbung
707
Advertising
703
Theory
698
Theorie
697
Kundenintegration
687
Customer integration
685
Advertising effects
612
Werbewirkung
612
Beziehungsmarketing
605
Relationship marketing
605
Brand management
552
Markenführung
552
Marketing management
402
Marketingmanagement
402
USA
384
United States
384
Online-Handel
332
Online retailing
331
E-commerce
311
Electronic Commerce
311
Brand image
292
Markenimage
292
Brand
291
Markenartikel
291
Market research
267
Marktforschung
267
Marketing
232
Einzelhandel
214
Retail trade
214
Innovationsmanagement
193
Innovation management
192
Internet
191
more ...
less ...
Online availability
All
Undetermined
1,481
Free
84
Type of publication
All
Article
7,526
Type of publication (narrower categories)
All
Book section
Article in journal
59,485
Aufsatz in Zeitschrift
59,485
Graue Literatur
8,771
Non-commercial literature
8,771
Working Paper
7,544
Aufsatz im Buch
7,526
Arbeitspapier
6,914
Hochschulschrift
3,499
research-article
2,927
Thesis
2,346
Collection of articles of several authors
1,592
Sammelwerk
1,592
Aufsatzsammlung
1,020
Conference paper
646
Konferenzbeitrag
646
Case study
608
Fallstudie
608
Konferenzschrift
505
Lehrbuch
470
Bibliografie enthalten
465
Bibliography included
465
Dissertation u.a. Prüfungsschriften
390
Textbook
386
Collection of articles written by one author
368
Sammlung
368
Ratgeber
336
Guidebook
310
review-article
258
Conference proceedings
220
Reprint
216
review
204
Amtsdruckschrift
185
Government document
185
conceptual-paper
182
Article
135
case-report
114
Handbook
113
Handbuch
113
Statistik
105
more ...
less ...
Language
All
English
5,587
German
1,899
French
42
Italian
3
Hungarian
1
Author
All
Esch, Franz-Rudolf
28
Gröppel-Klein, Andrea
24
Bruhn, Manfred
20
Pelsmacker, Patrick de
19
Silberer, Günter
19
Bauer, Hans H.
17
Diehl, Sandra
17
Gierl, Heribert
17
Terlutter, Ralf
17
Belk, Russell W.
16
Okazaki, Shintaro
15
Weinberg, Peter
14
Wiedmann, Klaus-Peter
13
Kenning, Peter
12
Langner, Tobias
12
Malthouse, Edward C.
12
Spiller, Achim
12
Mueller, Barbara
11
Piller, Frank T.
11
Büttgen, Marion
10
Grunert, Klaus G.
10
Hennigs, Nadine
10
Herrmann, Andreas
10
Ahlert, Dieter
9
Bagozzi, Richard P.
9
Calder, Bobby J.
9
Diller, Hermann
9
Enneking, Ulrich
9
Fantapié Altobelli, Claudia
9
Fournier, Susan
9
Hill, Ronald Paul
9
King, Stephen
9
Kirchgeorg, Manfred
9
Reichwald, Ralf
9
Schröder, Hendrik
9
Skiera, Bernd
9
Foxall, Gordon R.
8
Hadwich, Karsten
8
Karjaluoto, Heikki
8
Pepels, Werner
8
more ...
less ...
Institution
All
INFER, International Network for Economic Research
1
Published in...
All
Handbook of consumer psychology
43
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
Leitfaden Online-Marketing ; [Bd. 1]
34
The Routledge companion to identity and consumption
34
Advertising theory
31
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
24
International advertising and communication : current insights and empirical findings
24
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
24
Breaking new ground in theory and practice
23
Kundenintegration : Forum Dienstleistungsmanagement
22
Social Branding : Strategien - Praxisbeispiele - Perspektiven
22
The advertising and consumer culture reader
22
Cutting edge international research
21
Handbook of research on effective advertising strategies in the social media age
21
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Explorations in critical studies of advertising
18
Handbook of research on integrating social media into strategic marketing
18
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
18
The Sage handbook of advertising
18
The evolution of brands : from signals of quality to storehouses of trust
18
Bridging the gap between advertising academia and practice
17
Digital advertising : theory and research
17
E-marketing ; Vol. 1
17
Handbook of brand relationships
17
Handbook of research on customer engagement
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
17
The Routledge companion to digital consumption
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
16
Internet advertising : theory and research
16
New developments and approaches in consumer behavior research
16
Revolutionizing innovation : users, communities, and open innovation
16
The SAGE handbook of digital marketing
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
more ...
less ...
Source
All
ECONIS (ZBW)
7,526
Showing
61
-
70
of
7,526
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
62
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
63
Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
Saved in:
64
The role of retail
advertising
from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
65
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
66
Advertising
strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
Saved in:
67
A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece : implications for an
advertising
communication progr...
Bitsani, Evgenia
;
Kavoura, Androniki
;
Kalomenidis, Paris
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 293-298)
.
2010
Persistent link: https://www.econbiz.de/10003950957
Saved in:
68
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
69
Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa
- In:
Advertising in developing and emerging countries : the …
,
(pp. 57-68)
.
2011
Persistent link: https://www.econbiz.de/10009262001
Saved in:
70
Irrationality in consumer behavior and its influence over the
advertising
messages perception
Pospisil, Jan
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 374-378)
.
2010
Persistent link: https://www.econbiz.de/10009492203
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->