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Handbook of consumer psychology
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
Leitfaden Online-Marketing ; [Bd. 1]
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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International advertising and communication : current insights and empirical findings
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Breaking new ground in theory and practice
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Kundenintegration : Forum Dienstleistungsmanagement
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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The advertising and consumer culture reader
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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The Sage handbook of advertising
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The evolution of brands : from signals of quality to storehouses of trust
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Bridging the gap between advertising academia and practice
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Digital advertising : theory and research
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E-marketing ; Vol. 1
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Handbook of brand relationships
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Handbook of research on customer engagement
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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The Routledge companion to digital consumption
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Internet advertising : theory and research
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Werbung im internationalen Vergleich : Zustand und Entwicklung
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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61
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
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62
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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63
Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
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64
The role of retail
advertising
from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
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65
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
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66
Advertising
strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
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67
A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece : implications for an
advertising
communication progr...
Bitsani, Evgenia
;
Kavoura, Androniki
;
Kalomenidis, Paris
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 293-298)
.
2010
Persistent link: https://www.econbiz.de/10003950957
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68
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
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69
Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa
- In:
Advertising in developing and emerging countries : the …
,
(pp. 57-68)
.
2011
Persistent link: https://www.econbiz.de/10009262001
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70
Irrationality in consumer behavior and its influence over the
advertising
messages perception
Pospisil, Jan
- In:
Proceedings of the 18th Annual Conference on Marketing …
,
(pp. 374-378)
.
2010
Persistent link: https://www.econbiz.de/10009492203
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