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Venture launch and growth as a status-building process
Saxton, M. Kim; Saxton, Todd - In: Status in management and organizations, (pp. 191-211). 2011
Persistent link: https://www.econbiz.de/10008840705
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Sales force performance : a typology and future research priorities
Ahearne, Michael; Lam, Son K. - In: Handbook of business-to-business marketing, (pp. 496-520). 2012
Persistent link: https://www.econbiz.de/10009500124
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A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
DeSarbo, Wayne; Kim, Sunghoon - In: Quantitative modelling in marketing and management, (pp. 3-25). 2013
Persistent link: https://www.econbiz.de/10009680256
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A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan; Jedidi, Kamel; DeSarbo, Wayne - 2008
Persistent link: https://www.econbiz.de/10003655856
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Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne; … - 2007
Persistent link: https://www.econbiz.de/10003541515
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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Latent structure regression
DeSarbo, Wayne; Kamakura, Wagner A.; Wedel, Michel - In: The handbook of marketing research : uses, misuses, and …, (pp. 394-417). 2006
Persistent link: https://www.econbiz.de/10003420132