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The Oxford handbook of luxury business
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Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey
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Marketing management : a cultural perspective
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Bringing Together the Big and the Small: Multinational Corporation Approaches to Corporate Social Responsibility and Entrepreneurship in Africa
DeBerry-Spence, Benét
;
Torres, Lez Trujillo
;
Hinson, …
- In:
The Oxford handbook of corporate social responsibility …
.
2019
Persistent link: https://www.econbiz.de/10012884746
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Experiential conspicuous consumption on social media
Anlamlier, Eda
- In:
Experiential marketing in an age of hyper-connectivity …
,
(pp. 34-56)
.
2022
Persistent link: https://www.econbiz.de/10013253359
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Cryptocurrency communities : an overview of collaborative currency systems
Chatterjee, Lagnajita
;
Albinsson, Pia A.
;
Bradbury, Dan R.
- In:
Understanding collaborative consumption
,
(pp. 202-213)
.
2024
Persistent link: https://www.econbiz.de/10014566471
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How to manage heritage brands : the case of sleeping beauties revival
Dion, Delphine
- In:
The Oxford handbook of luxury business
,
(pp. 273-286)
.
2022
Persistent link: https://www.econbiz.de/10013273937
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How to Manage Heritage Brands: The Case of Sleeping Beauties Revival
Dion, Delphine
- In:
The Oxford handbook of luxury business
.
2020
Persistent link: https://www.econbiz.de/10013475596
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6
Regional affiliations : building a marketing strategy on regional ethnicity
Dion, Delphine
;
Sitz, Lionel
- In:
Marketing management : a cultural perspective
,
(pp. 60-77)
.
2012
Persistent link: https://www.econbiz.de/10009507182
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