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Driving force behind consumer brand engagement : the metaverse
Mittal, Garima
;
Bansal, Rohit
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Cultural marketing and metaverse for consumer engagements
,
(pp. 164-181)
.
2023
Persistent link: https://www.econbiz.de/10014287144
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Knowledge attributes and internationalization of e-service firms : literature review and conceptual model
Vayle, Alexandra
;
Jell-Ojobor, Maria
- In:
Networks in International Business : Managing …
,
(pp. 333-349)
.
2023
Persistent link: https://www.econbiz.de/10013539456
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3
Netnography
in the food industry : how the German supplier for flavors and scents symrise made use of online community discussions as a source of innovation
Füller, Johann
;
Jonas, Julia
- In:
Discontinuous innovation : learning to manage the unexpected
,
(pp. 213-220)
.
2013
Persistent link: https://www.econbiz.de/10010232632
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4
Netnography
: The Mint Journey
Bartl, Michael
;
Tusche, Nayeli
- In:
Open tourism : open innovation, crowdsourcing and …
,
(pp. 191-203)
.
2016
Persistent link: https://www.econbiz.de/10011444537
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5
A platform for empowerment: social media and the social diffusion of the #MeToo movement
Nicholson, Stephanie
;
McColl, Julie
;
Ritch, Elaine L.
- In:
New perspectives on critical marketing and consumer society
,
(pp. 199-208)
.
2021
Persistent link: https://www.econbiz.de/10012498271
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6
How do prosumers collaborate inonline communities? : the four-level structure of collaborative prosumption practices
Bucher, Jan-Hendrik
;
Gollnhofer, Johanna Franziska
; …
- In:
Understanding collaborative consumption
,
(pp. 27-42)
.
2024
Persistent link: https://www.econbiz.de/10014566139
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The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
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8
Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia
;
Rosati, Massimo
- In:
Online reputation management in destination and …
,
(pp. 213-235)
.
2023
Persistent link: https://www.econbiz.de/10014287208
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9
Case 14: a netnographic view of Ramadan e-bazaars : digital transformation amid crisis
Soon, Pei-Shan
;
Vincent, Racheal Louis
;
Tam Duc Dinh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 191-203)
.
2024
Persistent link: https://www.econbiz.de/10014528180
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