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The Oxford handbook of pricing management
51
Innovation in pricing : contemporary theories and best practices
45
Handbook of pricing research in marketing
22
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
The ROI of pricing : measuring the impact and making the business case
14
Benefit-cost analysis ; Vol. 1
10
Contingent valuation of environmental goods : a comprehensive critique
10
Handbook on contingent valuation
10
Pricing-Forschung in Deutschland
9
Pricing tactics, strategies, and outcomes ; Vol. 2
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Harvard business review on pricing
7
Ihr Weg zur Pricing Excellence
7
Pricing environmental services of agriculture ; proceedings of an international workshop at Schloss Rauischholzhausen, October 16-18, 2002
7
The international handbook on non-market environmental valuation
7
Environmental value transfer : issues and methods
6
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
Network economics for Next Generation Networks : 6th International Workshop on Internet Charging and QoS Technologies, ICQT 2009, Aachen, Germany, May 11-15, 2009 ; proceedings
6
Pricing perspectives : marketing and management implications of new theories and applications
6
Progress toward liberalization of the postal and delivery sector
6
Visionary pricing : reflections and advances in honor of Dan Nimer
6
Annals of operations research ; 226
5
Applications of simulation methods in environmental and resource economics
5
Channel strategies and marketing mix in a connected world
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
5
Environmental economics, experimental methods
5
Handbook of experimental economics results ; Vol. 1
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
5
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Pricing behaviour and non-price characteristics in the airline industry
5
Topics in environmental economics
5
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
5
Diffusion of new regulatory approaches in the postal sector : papers presented at the 4. Königswinter Seminar, Königswinter, 23 - 25 October 1996
4
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
4
Environmental values
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ECONIS (ZBW)
1,452
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1
Preisbezogene Auswirkungen von Kundenzufriedenheit
Koschate, Nicole
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 91-117)
.
2008
Persistent link: https://www.econbiz.de/10003744855
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2
Does being good pay off? : an investigation of consumers' price response to social product information
Moosmayer, Dirk C.
- In:
Pricing perspectives : marketing and management …
,
(pp. 77-98)
.
2008
Persistent link: https://www.econbiz.de/10003775062
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3
Price sensitivity for green power in electricity markets : results from a conjoint analysis and a representative survey in Switzerland
Hari, Jürg
;
Karathanasis, Nikos
;
Burri, Stefan
- In:
Pricing perspectives : marketing and management …
,
(pp. 119-144)
.
2008
Persistent link: https://www.econbiz.de/10003775069
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4
Pricing the outputs of multifunctional agriculture
Randall, Alan John
- In:
Pricing environmental services of agriculture ; …
,
(pp. 1-20)
.
2003
Persistent link: https://www.econbiz.de/10003311814
Saved in:
5
Willingness to pay : measurement and managerial implications
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Handbook of pricing research in marketing
,
(pp. 37-60)
.
2009
Persistent link: https://www.econbiz.de/10003819663
Saved in:
6
Methoden der Preisfindung auf B2B-Märkten
Klarmann, Martin
;
Miller, Klaus Matthias
;
Hofstetter, Reto
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 153-180)
.
2011
Persistent link: https://www.econbiz.de/10008905656
Saved in:
7
Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten
Dost, Florian
;
Wilken, Robert
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 133-147)
.
2011
Persistent link: https://www.econbiz.de/10008701318
Saved in:
8
Fallbeispiel : Ermittlung der Preisbereitschaft für ein online vertriebenes Produkt mit Hilfe einer Conjoint-Analyse
Schlössel, Nadja
;
Rumler, Andrea
- In:
Digitale Kommunikation
,
(pp. 243-263)
.
2012
Persistent link: https://www.econbiz.de/10009545400
Saved in:
9
Creating and communicating customer value : how companies can set premium prices that customers are willing to pay
Snelgrove, Todd
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 228-240)
.
2013
Persistent link: https://www.econbiz.de/10009628019
Saved in:
10
Buffet or à la carte : pricing digital goods
Verma, Deepti
;
Gupta, Gaurav
;
Keshav, Kamat
- In:
Understanding the interactive digital media marketplace …
,
(pp. 32-42)
.
2012
Persistent link: https://www.econbiz.de/10009411164
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