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Corporate creativity : developing an innovative organization
9
Building corporate identity, image and reputation in the digital era
7
Case studies on MNCs in India
6
Harvard business review : HBR
6
International journal of product development : IJPD
6
Journal of marketing management : MM
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
EcoDesign : von der Theorie in die Praxis
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
The durable use of consumer products : new options for business and consumption
4
wi - Wirtschaft
4
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of production economics
3
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
The marketing review
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UTB / Management
3
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Cases on branding strategies and product development : successes and pitfalls
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Corporate communications : an international journal
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Creativity and innovation management
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
2
European management journal
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Handbook of Islamic marketing
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2
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Innovation through knowledge transfer 2012
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
559
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1
How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
Saved in:
2
The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian
(
ed.
);
Herstatt, Cornelius
(
ed.
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008699431
Saved in:
3
Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
-
2019
-
3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012114501
Saved in:
4
Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010233958
Saved in:
5
The Sound of Vattenfall : ein Markenversprechen wird vertont
Nerpin, Stefan
;
Veit, Richard
;
Heller, Milo
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 266-278)
.
2007
Persistent link: https://www.econbiz.de/10003731756
Saved in:
6
Lean Six Sigma : erfolgreiche Kombination von Lean Management, Six Sigma und Design for Six Sigma
Töpfer, Armin
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003754559
Saved in:
7
Small is beautiful : solar product and market development should be scaled to the actual needs of end-users in the developing world
Arkesteijn, K. M.
;
Maaskant, A. E.
;
Steemers, P.
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 202-212)
.
2008
Persistent link: https://www.econbiz.de/10003765537
Saved in:
8
Empowering creativity : a design-led innovation experience base on value co-creation and user insights
Rocchi, Simona
;
Kusume, Yasushi
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 284-306)
.
2008
Persistent link: https://www.econbiz.de/10003765546
Saved in:
9
Bridging the gap from concept to prototype : a case study
Wilson, Jeffrey M.
;
Vozikis, George S.
- In:
SAM advanced management journal : amj
73
(
2008
)
3
,
pp. 39-51
Persistent link: https://www.econbiz.de/10003768653
Saved in:
10
Integration von Design for Six Sigma in den Produktentstehungsprozess bei Siemens VDO
Schmidt, Achim
- In:
Lean Six Sigma : erfolgreiche Kombination von Lean …
,
(pp. 305-321)
.
2008
Persistent link: https://www.econbiz.de/10003769212
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