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Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
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Advertising and belief structure of consumer reaction towards advertising : a case study on detergents
Cheema, H. S. - In: Entrepreneurship, growth and economic integration : a …, (pp. 190-224). 2009
Persistent link: https://www.econbiz.de/10003917014
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Driving a deeply rooted brand : cultural marketing lessons learned from GM's Hummer advertising
Luedicke, Marius K. - In: Marketing management : a cultural perspective, (pp. 315-331). 2012
Persistent link: https://www.econbiz.de/10009508085
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
Persistent link: https://www.econbiz.de/10013182234
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
inconsistencies and contradictions in advertising and marketing, global consumption practices and material consumption into positive …
Persistent link: https://www.econbiz.de/10012215821
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Advertising in contemporary consumer culture
De Burgh-Woodman, Helene - 2018
Persistent link: https://www.econbiz.de/10011812942
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Pitfalls in the use of ad valorem equivalent representations of the trade impacts of domestic policies
Whalley, John (contributor) - 2005
Numerical simulation exercises to analyze the impacts of potential changes in non-tariff policies commonly use ad valorem equivalent tariff treatment even though estimated impacts using explicit model representation and ad valorem equivalent treatments will differ. The difficulty for modellers...
Persistent link: https://www.econbiz.de/10003109945
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Wettbewerb als Aufgabe und Problem auf Medienmärkten : Fallstudien aus Sicht der "Theorie zweiseitiger Märkte"
Dewenter, Ralf; Haucap, Justus - 2008
Persistent link: https://www.econbiz.de/10003779061
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Werbung : Handbuch für Studium und Praxis
Kloss, Ingomar - 2012 - 5., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10009381643
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Werbung : Handbuch für Studium und Praxis
Kloss, Ingomar - 2007 - 4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003400625