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ECONIS (ZBW)
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1
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
Saved in:
2
Organizational ethics
Lozano, Josep
- In:
Ethics in the economy : handbook of business ethics
,
(pp. 165-185)
.
2007
Persistent link: https://www.econbiz.de/10003436821
Saved in:
3
Werte und Marken - Theoretische Bezüge und Managementimplikationen am Beispiel der Marke Gaggenau
Galle, Melanie
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003427395
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4
Yahoo! and the Chinese dissidents : a case study of trust, values, and clashing cultures
Venezia, Gerald
;
Venezia, Chiulien C.
- In:
Journal of business case studies
6
(
2010
)
2
,
pp. 29-34
Persistent link: https://www.econbiz.de/10003973067
Saved in:
5
Community relations and engagement
Kitchin, Paul
;
Lewis, Rob
- In:
Sport public relations and communication
,
(pp. 87-104)
.
2010
Persistent link: https://www.econbiz.de/10003948992
Saved in:
6
(Re)forming strategic cross-sector partnerships : relational processes of social innovation
Le Ber, Marlene J.
;
Branzei, Oana
- In:
Business & society
49
(
2010
)
1
,
pp. 140-172
Persistent link: https://www.econbiz.de/10003958475
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7
The politics of knowledge : a critical perspective on organizational knowledge
Lyon, Alexander
;
Chesebro, Joseph L.
- In:
Communication and organizational knowledge : …
,
(pp. 69-86)
.
2011
Persistent link: https://www.econbiz.de/10003996087
Saved in:
8
There is more to market learning than gathering good information : the role of shared team values in radical product definition
Berchicci, Luca
;
Tucci, Christopher L.
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 972-990
Persistent link: https://www.econbiz.de/10008736814
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9
Leadership und wertorientierte Mitarbeiterführung
Dowie, Wolfgang
- In:
Herausforderungen einer zukunftsorientierten …
,
(pp. 29-51)
.
2007
Persistent link: https://www.econbiz.de/10003513900
Saved in:
10
Company image and corporate social responsibility : reflecting with SMEs' managers
Fraj-Andrés, Elena
;
López-Pérez, M. Eugenia
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 266-280
Persistent link: https://www.econbiz.de/10009570952
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