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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
Görg, Ulrich (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868215
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/ Torsten Brandenburg ... (Hrsg.)
Brandenburg, Torsten (contributor) - 2009
Persistent link: https://www.econbiz.de/10003913732
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Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 352-370). 2010
Persistent link: https://www.econbiz.de/10003925034
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Kooperationskompetenz im Global Business
Franke, Ronald - 2010
Persistent link: https://www.econbiz.de/10008939427
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Radikale Marktwirtschaft : Grundlagen des systemischen Managements
Simon, Fritz B. - 2005 - 5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003028218
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Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Priemer, Verena M. - 2000
Persistent link: https://www.econbiz.de/10001401277
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Seducing the subconscious : the psychology of emotional influence in advertising
Heath, Robert - 2012 - 1. publ.
Persistent link: https://www.econbiz.de/10012056432
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Wealth(s) and subjective well-being
Brulé, Gaël (ed.); Suter, Christian (ed.) - 2019
"This volume examines the impact of wealth on quality of life and subjective well-being (SWB). As wealth is related to economic, environmental and social features of societies, this volume serves as an important resource in understanding economic and SWB. It further discusses a variety of...
Persistent link: https://www.econbiz.de/10012104812