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British journal of management : BJM
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Handbook of innovation in public services
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Industrial marketing management : the international journal for industrial and high-tech firms
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Leading HR
6
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European journal of marketing : EJM
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International journal of entrepreneurial behaviour & research
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ECONIS (ZBW)
872
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1
Advertising
works : papers from the IPA
Advertising
Effectiveness Awards
Henley-on-Thames : World Advertising Research Center
;
…
-
[1.]1980(1981) -
Persistent link: https://www.econbiz.de/10000499353
Saved in:
2
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
3
CSR advertisements: a legitimacy tool?
Farache, Francisca
;
Perks, Keith J.
- In:
Corporate communications : an international journal
15
(
2010
)
3
,
pp. 235-248
Persistent link: https://www.econbiz.de/10008648834
Saved in:
4
Commercial management : theory and practice
Lowe, David
-
2013
Persistent link: https://www.econbiz.de/10010215032
Saved in:
5
From the Original to the Original : wie der MINI ein moderner Klassiker wurde ; Markenpositionierung durch Markeninszenierung bei MINI Deutschland
Kleebinder, Hans-Peter
- In:
Best practice der Markenführung
,
(pp. 121-143)
.
2009
Persistent link: https://www.econbiz.de/10003770982
Saved in:
6
Are hybrid cars a good buy?
Macy, Anne Marie
- In:
Journal of business case studies
5
(
2009
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003862073
Saved in:
7
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
8
Deterrence and incapacitation effects in a closed area : a case study of auto theft in Taiwan
Tao, Hung-lin
;
Kuo, Ling-chih
- In:
Asian economic journal : journal of the East Asian …
24
(
2010
)
3
,
pp. 203-220
Persistent link: https://www.econbiz.de/10008905075
Saved in:
9
Markteinführung von Erdgasfahrzeugen in Deutschland
Scheurer, Hans
- In:
Public relations case studies : Fallbeispiele aus der Praxis
,
(pp. 65-73)
.
2010
Persistent link: https://www.econbiz.de/10003958368
Saved in:
10
Can business and humanism go together? : the case of the Tata Group with a focus on Nano plant
Sharma, Radha R.
;
Mukherji, Shoma
- In:
Humanistic management in practice
,
(pp. 247-265)
.
2011
Persistent link: https://www.econbiz.de/10008824684
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