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Design rules, volume 2 : how technology shapes organizations: chapter 15 the IBM PC

Baldwin, Carliss Y. - 2019

The IBM PC was the first digital computer platform that was open by as a matter of strategy, not necessity. The purpose of this chapter is to understand the IBM PC as a technical system and set of organization choices in light of the theory of how technology shapes organizations. In Chapter 7, I...

Persistent link: https://www.econbiz.de/10012052723

Erfolgreiches Nischen-Marketing : Praxisbeispiele und Handlungsempfehlungen der automobilen Klein- und Kleinstserienhersteller

Garbe, Markus; Wiesmann, Stefan - 2019

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Online food retailing in Germany : sleeping giant or a niche market?

Danwitz, Simon von; Schweiger, Bastian - In: Strategy case book, (pp. 177-191). 2015

Persistent link: https://www.econbiz.de/10011391599

Entrepreneurship in small island states and territories

Baldacchino, Godfrey (contributor) - 2015 - 1. ed.

Persistent link: https://www.econbiz.de/10011295837

Strategic niche management for sustainable mobility

Kemp, René; Truffer, Bernhard; Harms, Sylvia - In: Social costs and sustainable mobility : strategies and …, (pp. 167-187). 2000

Persistent link: https://www.econbiz.de/10001449359

Forage for thought : mobilizing codes in the movement for grass-fed meat and dairy products

Weber, Klaus; Heinze, Kathryn L.; DeSoucey, Michaela - In: Administrative science quarterly : ASQ ; dedicated to … 53 (2008) 3, pp. 529-567

Persistent link: https://www.econbiz.de/10003810200

Profightstore.com : developing an on-line store for the niche market

Pejić Bach, Mirjana; Pejic-Bach, Miran - In: Cases on managing e-services, (pp. 76-88). 2009

Persistent link: https://www.econbiz.de/10003769500

Retailers' use of niche marketing in product development

Parrish, Erin - In: Journal of fashion marketing and management 14 (2010) 4, pp. 546-561

Persistent link: https://www.econbiz.de/10008699349

Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.

Hamlin, Robert; Henry, James; Cuthert, Ron - In: European journal of marketing : EJM 46 (2012) 10, pp. 1302-1319

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Pursuing the creative : new pathways in the 'economy of wine'

Aylward, David Knox - In: International journal of business excellence 4 (2011) 1, pp. 80-93

Persistent link: https://www.econbiz.de/10008905641