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Co-developing new products with customers
Prandelli, Emanuela; Verona, Gianmario - In: Strategic market creation : a new perspective on …, (pp. 362-388). 2008
Persistent link: https://www.econbiz.de/10003732375
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Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Hornung, Sabine; Kleemann, Frank; Voß, G. Günter - In: New forms of collaborative innovation and production on …, (pp. 131-152). 2011
Persistent link: https://www.econbiz.de/10009349218
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Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent; Geerts, Angy; Scoubeau, Chantal - In: Journal of customer behaviour 8 (2009) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
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Die Integration von Social Media in formelles und informelles Lernen
Jenewein, Thomas - In: Personalentwicklung 2.0 : Lernen, Wissensaustausch und …, (pp. 93-107). 2011
Persistent link: https://www.econbiz.de/10009230178
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The social side of consumerism : human need satisfaction as antecedents of economic need satisfaction in an online environment ; empirical evidence from the airport industry
Tenge, Marion - In: Handbook of research on consumerism in business and …, (pp. 473-499). 2014
Persistent link: https://www.econbiz.de/10010354605
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Social customer relationship management : fundamentals, applications, technologies
Alt, Rainer; Reinhold, Olaf - 2020
Persistent link: https://www.econbiz.de/10012060965
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Affected : emotionally engaging customers in the digital age
Wrigley, Cara; Straker, Karla - 2018
Part I Affecting customers: Chapter 1 Introducing affect: Creating enduring engagements -- Chapter 2 Customer drivers: Emotion, affect and the hedonic pursuit -- Part II Affective compan: Chapter 3 Digital connections: Stimulus, channels, touchpoints and typologies -- Chapter 4 Digital business:...
Persistent link: https://www.econbiz.de/10012027568
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Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca; Viglia, Giampaolo - In: Psychology & marketing 33 (2016) 12, pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307