Introduction / Saurabh Kumar Dixit -- Part 1. Urban tourism precincts in Asia: An introduction -- Part 2. Management … and marketing of Asian cities -- Part 3. Emerging paradigms of Asian city tourism. …"This timely and significant book explores the characteristics and complexities of Asian urban tourism, considering the …

"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that … techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with … tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for …