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Produktentwicklung
309
New product development
270
Deutschland
88
Germany
88
Innovationsmanagement
84
Innovation management
82
Distribution channel
69
Vertriebsweg
69
Automotive industry
39
Kfz-Industrie
39
USA
38
United States
38
Data envelopment analysis
37
Data-Envelopment-Analyse
37
Werbeplanung
27
Advertising planning
26
Theorie
26
Theory
26
Innovation
24
Lieferkette
22
Supply chain
22
Erfolgsfaktor
21
Lieferantenmanagement
21
Supplier relationship management
21
Geschäftsmodell
20
Marketing management
20
Marketingmanagement
20
Business model
19
Customer integration
19
Kundenintegration
19
Success factor
19
Strategisches Management
18
KMU
17
Product life cycle
17
Produktgestaltung
17
Produktlebenszyklus
17
Projektmanagement
17
SME
17
Project management
16
Beziehungsmarketing
15
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24
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Article
276
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170
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Case study
Article in journal
15,063
Aufsatz in Zeitschrift
15,063
Aufsatz im Buch
2,083
Book section
2,083
Graue Literatur
1,808
Non-commercial literature
1,808
Working Paper
1,668
Arbeitspapier
1,444
Hochschulschrift
1,241
Thesis
928
Fallstudie
446
research-article
391
Collection of articles of several authors
379
Sammelwerk
379
Dissertation u.a. Prüfungsschriften
223
Aufsatzsammlung
207
Conference paper
159
Konferenzbeitrag
159
Article
156
Bibliografie enthalten
153
Bibliography included
153
Konferenzschrift
130
Lehrbuch
107
Textbook
91
Ratgeber
80
Guidebook
67
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63
Sammlung
63
Conference proceedings
55
Handbook
46
Handbuch
46
Forschungsbericht
43
Amtsdruckschrift
42
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42
Reprint
36
case-report
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English
303
German
143
French
4
Author
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Herstatt, Cornelius
7
Gassmann, Oliver
5
Goffin, Keith
3
Phaal, Robert
3
Probert, David
3
Smith, Alan D.
3
Aarikka-Stenroos, Leena
2
Abele, Eberhard
2
Arora, Aniket
2
Barney, Jay B.
2
Beard, Alison
2
Berg Grell, Kevin
2
Berlin, Sebastian
2
Beyersdorfer, Daniela
2
Bezençon, Valéry
2
Calantone, Roger J.
2
Clifford, Trish Gorman
2
Coulter, Janet
2
Dabestani, Reza
2
Derval, Diana
2
Dessain, Vincent
2
Fairchild, Gregory
2
Frattini, Federico
2
Fuchs, Christian
2
Grichnik, Dietmar
2
Gupta, Sunil
2
Hess, Thomas
2
Hong, Paul
2
Jenne, Frank
2
Kastner, Sonja
2
Kaynak, Erdener
2
Khanzode, Kirti
2
Kok, Robert A. W.
2
Koners, Ursula
2
Krause, Dieter
2
Köhler, Lutz
2
Lindemann, Udo
2
Löfqvist, Lars
2
Lüthje, Christian
2
Mari, Carlo
2
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Springer Fachmedien Wiesbaden
3
RWTH Aachen
2
Shaker Verlag
2
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Brandenburgische Technische Universität Cottbus-Senftenberg
1
Christian-Albrechts-Universität zu Kiel
1
Fachtagung Modellierung <2010, Klagenfurt>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
International Conference on Fuzzy Management Methods <2016, Freiburg im Üechtland>
1
Karlsruher Institut für Technologie
1
Kassel University Press GmbH
1
MacGraw-Hill, Inc. <New York, NY>
1
Münchner Kreis
1
Nomos Verlagsgesellschaft
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
Technische Universität Dresden
1
Walter de Gruyter GmbH & Co. KG
1
Wiley-VCH
1
Zukunftsinstitut
1
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Published in...
All
Harvard-Business-Manager : das Wissen der Besten
11
R & D management
11
Harvard business review : HBR
9
International journal of product development : IJPD
7
Benchmarking : an international journal ; BIJ
6
International journal of production research
5
PR-Kampagnen
5
Creativity and innovation management
4
IEEE transactions on engineering management : EM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of logistics systems and management
4
International journal of technology management : IJTM
4
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
4
Produkt-Service Systeme : Gestaltung und Realisierung
4
Entrepreneurship marketing : principles and practice of SME marketing
3
Omega : the international journal of management science
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
The journal of business & industrial marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Academy of Management perspectives : AMP
2
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
2
Berichte aus der Betriebswirtschaft
2
Cahier de recherche en marketing & management
2
Collaborations et réseaux : approches transversales en management
2
Crowdfunding : the corporate era
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Fallstudien zur Unternehmensführung
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Gabler-Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Innovation through knowledge transfer 2012
2
International journal of automotive technology and management : IJATM
2
International journal of business excellence
2
International journal of innovation and technology management
2
International series in operations research & management science
2
Journal of business research : JBR
2
Journal of engineering and technology management : JET-M
2
Journal of fashion marketing and management
2
Knowledge perspectives of new product development : a comparative approach
2
Long range planning : LRP ; international journal of strategic management
2
Management decision : MD
2
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ECONIS (ZBW)
446
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446
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1
Market oriented product platforms : structuring the front-end of flexible platform portfolio development
Yörür, Haluk
-
2018
Persistent link: https://www.econbiz.de/10011988343
Saved in:
2
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
Saved in:
3
Operational aspects associated with strategic layout designs and their effectiveness : a multiple case study
Smith, Alan D.
;
Offodile, O. Felix
- In:
International journal of logistics systems and management
4
(
2008
)
6
,
pp. 710-727
Persistent link: https://www.econbiz.de/10003765168
Saved in:
4
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P.
-
2005
Persistent link: https://www.econbiz.de/10003278930
Saved in:
5
Organisationskultur und Verhältnisstile von Unternehmen: Einflussgrößen für die Kommunikationsstrategie
Konerding, Klaus-Peter
;
Ebert, Helmut
- In:
Handbuch Unternehmenskommunikation
,
(pp. 245-263)
.
2007
Persistent link: https://www.econbiz.de/10003441010
Saved in:
6
Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449554
Saved in:
7
Systematisierung von Werbestrategien als Kernelement des Werbeplanungsprozesses : eine explorative Untersuchung
Stradtmann, Philipp
-
2009
Persistent link: https://www.econbiz.de/10003929039
Saved in:
8
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
Saved in:
9
Internet marketing and SMEs
Doiron, Daniel John
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 90-111)
.
2011
Persistent link: https://www.econbiz.de/10009373547
Saved in:
10
The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
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