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Use of social media in innovation management : conceptual background and selected empirical and theoretical aspects
Ernst, Markus - 2013
Persistent link: https://www.econbiz.de/10010204364
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.; McDonagh, Pierre - In: Journal of business research : JBR 66 (2013) 9, pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
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Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook
Maisch, Bettina - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009520696
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H. (ed.); Rösger, Jürgen (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009700367
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Does collaboration among participants lead to better ideas in IT-based idea competitions? : an empirical investigation
Blohm, Ivo; Bretschneider, Ulrich; Leimeister, Jan Marco; … - In: International journal of networking and virtual … 9 (2011) 2, pp. 106-122
Persistent link: https://www.econbiz.de/10009378404
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Exploring the nature and implementation process of user-centric business models
Hienerth, Christoph; Keinz, Peter; Lettl, Christopher - In: Long range planning : LRP ; international journal of … 44 (2011) 5/6, pp. 344-374
Persistent link: https://www.econbiz.de/10009411536
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Rethinking and improving the health care service through interactive web technologies
Caridá, Angela; Colurcio, Maria; Melia, Monia - In: Managing consumer services : factory or theater?, (pp. 191-210). 2014
Persistent link: https://www.econbiz.de/10010478139
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Crowdsourcing in wine business : co-creation and fundraising experiences
Mariani, Angela Carla; Annunziata, Azzurra; Nacchia, … - In: Successful social media and ecommerce strategies in the …, (pp. 93-114). 2016
Persistent link: https://www.econbiz.de/10011558849
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Social media marketing : theories & applications
Dahl, Stephan - 2018 - Second edition
Persistent link: https://www.econbiz.de/10012001586