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Merger policy in digital markets : an ex-post assessment
Argentesi, Elena; Buccirossi, Paolo; Calvano, Emilio; … - 2019
This paper presents a broad retrospective evaluation of mergers and merger decisions in the digital sector. We first discuss the most crucial features of digital markets such as network effects, multi-sidedness, big data, and rapid innovation that create important challenges for competition...
Persistent link: https://www.econbiz.de/10012137099
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Merger policy in digital markets : an ex-post assessment
Argentesi, Elena; Buccirossi, Paolo; Calvano, Emilio; … - 2019
This paper presents a broad retrospective evaluation of mergers and merger decisions in the digital sector. We first discuss the most crucial features of digital markets such as network effects, multi-sidedness, big data, and rapid innovation that create important challenges for competition...
Persistent link: https://www.econbiz.de/10012138666
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Digital business and electronic commerce : strategy, business models and technology
Wirtz, Bernd W. - 2024 - Second edition
. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7 …. Internet of Things -- 8. Artificial Intelligence, Big Data and Cloud Computing -- 9. Big Data, Cloud Computing, and Blockchain … Technology -- 10. Digital Automation and Robotics -- 11. Digital Platforms, Sharing Economy and Crowd Strategies -- 12. Digital …
Persistent link: https://www.econbiz.de/10014546921
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Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W. - In: Marken im Internet : Herausforderungen und rechtliche …, (pp. 65-79). 2007
Persistent link: https://www.econbiz.de/10003530192
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Digital enablement and innovation in China : a casebook
Pan, Shan L. (ed., preface); Du, Wenyu (ed., preface);  … - 2019
Persistent link: https://www.econbiz.de/10011904925
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A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan - In: E-business and telecommunications : 4th international …, (pp. 85-97). 2008
Persistent link: https://www.econbiz.de/10003802876
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Social – local – mobile : the future of location-based services
Heinemann, Gerrit; Gaiser, Christian - 2015
Persistent link: https://www.econbiz.de/10010441685
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Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 263-277). 2012
Persistent link: https://www.econbiz.de/10009553519
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
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E-commerce : a platform for integrated marketing ; case study on U.S. retailing
Schmidt, Inga D.; Döbler, Thomas; Schenk, Michael - 2000
Persistent link: https://www.econbiz.de/10001448721