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ECONIS (ZBW)
537
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1
Consumer driven corporate environmentalism : fact or fiction?
Sandhu, Sukhbir
;
Ozanne, Lucie K.
;
Smallman, Clive
; …
- In:
Business strategy and the environment
19
(
2010
)
6
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008655188
Saved in:
2
Consumer behaviour : Irish patterns and perspectives
Linehan, Margaret
-
2008
Persistent link: https://www.econbiz.de/10003716560
Saved in:
3
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
Saved in:
4
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
5
The adoption and use of mobile phone in rural China : a case study of Hubei, China
Wei, Lu
;
Zhang, Mingxin
- In:
Telematics and informatics : an interdisciplinary …
25
(
2008
)
3
,
pp. 169-186
Persistent link: https://www.econbiz.de/10003728357
Saved in:
6
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
7
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
8
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
9
Proposal and validity of the product planning business model "A-POST" : the application of the text mining method to scooter exterior design
Nakamura, Mari
;
Kuniyoshi, Masato
;
Yamaji, Manabu
; …
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 61-71
Persistent link: https://www.econbiz.de/10003777348
Saved in:
10
Marketing und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
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