Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen grosser Unternehmen immer … interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile … Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es …

-- Acknowledgements -- Preface -- Part I: Marketing in the digital world -- Chapter 1 The digital environment: doing business in a … connected world -- 1.1 Introduction -- 1.2 Digital transformation -- 1.3 Programmatic marketing -- 1.4 Artificial intelligence ….3 Privacy -- Chapter 3 Marketing goes digital -- 3.1 Introduction -- 3.2 Digital isn't the only option -- 3.3 Non-marketing …

The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …

Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new … generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media …, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital …