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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2014 - 3. ed.
The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to … covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management …, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital …
Persistent link: https://www.econbiz.de/10010481007
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Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim; Kraus, Stephen; Harrison, Doug - 2011
Persistent link: https://www.econbiz.de/10008842344
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The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth; Massey, Graham R.; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
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The role of socio-economic management in enhancing sales and marketing activities : a comparative case study
Barth, Isabelle - In: Socio-economic intervention in organizations : the …, (pp. 401-420). 2007
Persistent link: https://www.econbiz.de/10003529643
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Bringing technology to market: trends, cases, solutions
Plötner, Olaf (ed.); Spekman, Robert E. (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003399618
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Direkt-Marketing / Direktmarketing im Focus
Ettlingen : IM Marketing-Forum - 2006 - 2008; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003729304
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Die Profilierung globaler Unternehmensperformances durch strategisches Direktmarketing : Darstellung am Beispiel der Deutschen Post World Net
Kunze, Mathias - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003741900
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Regional DSD : the business case for a Czech brewer
Pucelik, Pavel; Zamora, Alberto - In: Direct store delivery : concepts, applications and …, (pp. 109-119). 2009
Persistent link: https://www.econbiz.de/10003822690
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Länderreports
Tomasitz-Möseneder, Gabriele - In: Osteuropa im Fokus : Zahlen, Daten und Fakten zu …, (pp. 89-289). 2006
Persistent link: https://www.econbiz.de/10003477974
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Spiritual cleansing : a case study on how spirituality can be mis/used by a company
Groß, Claudia - In: Management revue : socio-economic studies 21 (2010) 1, pp. 60-81
Persistent link: https://www.econbiz.de/10003956349