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Markenartikel
72
Brand
67
Brand management
33
Markenführung
33
Jugendliche
15
Markenpolitik
15
Youth
15
Consumer behaviour
12
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Success factor
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Theory
6
Bekleidung
5
Clothing
5
India
5
Indien
5
Markenwert
5
Marketing management
5
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5
Social web
5
Werbung
5
Markenname
4
USA
4
United States
4
Design
3
Event-Marketing
3
Großbritannien
3
Innovationsmanagement
3
Internet marketing
3
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5
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3
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Article
55
Book / Working Paper
39
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Case study
Article in journal
9,152
Aufsatz in Zeitschrift
9,152
Graue Literatur
2,780
Non-commercial literature
2,780
Working Paper
1,994
Arbeitspapier
1,974
Aufsatz im Buch
1,368
Book section
1,368
Hochschulschrift
541
Thesis
418
Collection of articles of several authors
374
Sammelwerk
374
Amtsdruckschrift
305
Government document
305
Dissertation u.a. Prüfungsschriften
255
Konferenzschrift
229
Aufsatzsammlung
206
Bibliografie enthalten
110
Bibliography included
110
Conference paper
103
Konferenzbeitrag
103
Fallstudie
94
Statistik
87
Conference proceedings
83
research-article
76
Reprint
71
Statistics
64
Collection of articles written by one author
37
Sammlung
37
Bibliographie
35
Forschungsbericht
29
Article
25
Advisory report
22
Gutachten
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Lehrbuch
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21
Handbuch
21
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20
No longer published / No longer aquired
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German
33
French
1
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Esch, Franz-Rudolf
3
Wheeler, Alina
3
Beverland, Michael B.
2
Lindgreen, Adam
2
Winter, Kai
2
Abelson, Peter
1
Abraham, Nandita
1
Adubato, Steve
1
Antorini, Yun Mi
1
Arnezeder, Christina
1
Aroop Mukherjee
1
Auer, Daniel
1
Bailey, Ainsworth Anthony
1
Barrena, Ramo
1
Baumbach, Dilip
1
Baumgarth, Carsten
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Bezold, Thomas
1
Botterill, Jacqueline
1
Buckingham, Ian P.
1
Bühler, André
1
Chen, Huei-ju
1
Chen, Po-ju
1
Chrzan, Keith
1
Cichorowski, Georg
1
Clarke, Amelia
1
Conreder, Alexander
1
Cruz, Isabel Silva
1
Dougherty, Ilona
1
Düll, Hélène
1
Edelmann, Alexander
1
Ekström, Karin M.
1
Esch, Thorsten
1
Feldmann, Klaus
1
Fereidooni, Karim
1
Filtzinger, Otto
1
Fischer, Veronika
1
Ford, David
1
Fries, Andreas
1
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Access Marketing Management e.V.
1
Books on Demand GmbH <Norderstedt>
1
Goethe-Universität Frankfurt am Main
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Springer Fachmedien Wiesbaden
1
Verlag Franz Vahlen
1
Published in...
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Cases on branding strategies and product development : successes and pitfalls
6
Best practice der Markenführung
4
Memorable customer experiences : a research anthology
2
Tourism planning & development
2
AccessMM-Reihe Grundlagen
1
Auto-Bild / wissen
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
BestMasters
1
Brands and branding geographies
1
Business-to-business brand management : theory, research and executive case study exercises
1
Contributions to management science
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
E-marketing in developed and developing countries : emerging practices
1
Economic papers : a journal of applied economics and policy
1
Edition Kulturwissenschaft
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
Ethics in marketing : international cases and perspectives
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Gabler Research
1
Handbuch interkulturelle Öffnung : Grundlagen, best practice, tools
1
Harvard business review : HBR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of social economics
1
International journal of wine business research : IJWBR
1
International review of entrepreneurship : IRE
1
Journal of economics, business and law
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of retailing
1
Katastrophenmanagement : Grundlagen, Fallbeispiele und Gestaltungsoptionen aus betriebswirtschaftlicher Sicht
1
Kritische Verbraucherforschung
1
Managing change in extreme contexts
1
Managing social issues : a public values perspective
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
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ECONIS (ZBW)
94
Showing
1
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10
of
94
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articles prioritized
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date (oldest first)
1
Process of social entrepreneurship in India : the case of GOONJ
Pruthi, Sarika
- In:
Social and sustainable enterprise : changing the nature …
,
(pp. 1-23)
.
2012
Persistent link: https://www.econbiz.de/10009709177
Saved in:
2
Bestimmung des CO2-Fußabdrucks für Bio-Produkte : zwei PCF-Fallstudien: Bio-Darjeeling-Tee und T-Shirt aus Bio-Baumwolle
Cichorowski, Georg
-
2014
-
1. Aufl
Persistent link: https://www.econbiz.de/10010244656
Saved in:
3
Case study: micro-meso-level theory : consumer socialization and consumption of clothes
Ekström, Karin M.
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 148-155)
.
2014
Persistent link: https://www.econbiz.de/10010477268
Saved in:
4
The
apparel
aftermarket in India : a case study focusing on reverse logistics
Abraham, Nandita
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10009232525
Saved in:
5
Contemporary collaborative consumption : trust and reciprocity revisited
Wahlen, Stefan
(
ed.
);
Cruz, Isabel Silva
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011802559
Saved in:
6
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
7
The
brand
bubble : the looming crisis in
brand
value and how to avoid it
Gerzema, John
;
Lebar, Ed
-
2008
-
1. ed.
Using a five-stage model, The
Brand
Bubble reveals how today's successful brands--and tomorrow's--have an insatiable …
Persistent link: https://www.econbiz.de/10003725809
Saved in:
8
Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
,
(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
Saved in:
9
Mental Convenience im Produktprogramm der B2B-Marke Tork
Hartnagel, Andreas
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 243-257)
.
2009
Persistent link: https://www.econbiz.de/10003770992
Saved in:
10
Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas
;
Esch, Franz-Rudolf
;
Michel, Manuela
- In:
Best practice der Markenführung
,
(pp. 287-301)
.
2009
Persistent link: https://www.econbiz.de/10003770996
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