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Assembling consumption : researching actors, networks and markets
Canniford, Robin (ed.); Bajde, Domen (ed.) - 2016
Persistent link: https://www.econbiz.de/10011537953
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Nachhaltigkeit im Spiegel der Konsumentenwahrnehmung
Baumann, Axel; Kuhn, Marc; Schaller, Christian - Zentrum für Empirische Forschung - 2012
Persistent link: https://www.econbiz.de/10013446722
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
Brückweh, Kerstin (ed.) - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10013480552
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714
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Diversity in European marketing : text and cases
Rudolph, Thomas (ed.) - 2012
Persistent link: https://www.econbiz.de/10009530365
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Consumption in Malaysia : meeting of new challenges
Marimuthu, Malliga (ed.); Siti Hasnah Hassan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011494744
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Marketing in the 21st century : challenges & opportunities
Anitha, H. S. (contributor) - 1999
Persistent link: https://www.econbiz.de/10001447186
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Challenges for marketing in 21st century
Smyczek, Sławomir (ed.) - 2017
Persistent link: https://www.econbiz.de/10011736937