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Special issue: the behavioral and neuroeconomics of food and brand decisions
2015
Persistent link: https://www.econbiz.de/10011420449
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The Cambridge handbook of psychology and economic behaviour
Lewis, Alan (ed.) - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011730146
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The Cambridge handbook of psychology and economic behaviour
Lewis, Alan (ed.) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003688820
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
Reimann, Martin (ed.) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008663311
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Marketing: Polish - Danish perspectives
Banasiak, Andrzej (revision) - 1990 - Wyd. 1
Persistent link: https://www.econbiz.de/10001383426
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Philosophical and radical thought in marketing
Firat, A. Fuat; Dholakia, Nikhilesh; Bagozzi, Richard P. - 1987
Persistent link: https://www.econbiz.de/10000734976
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694