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Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
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Marketing communications : theory and research
Houston, Michael J. (ed.); Lutz, Richard J. (contributor) - 1985
Persistent link: https://www.econbiz.de/10000710974
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Innovation und Absatz
Albach, Horst (contributor) - 1999
Persistent link: https://www.econbiz.de/10001362601
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Research in international marketing
Turnbull, Peter W. (ed.) - 1986
Persistent link: https://www.econbiz.de/10010224431
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Export policy : a global assessment
Czinkota, Michael R. (ed.); Tesar, George (contributor) - 1982
Persistent link: https://www.econbiz.de/10000823623
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Käseabsatz im Binnenmarkt : 2. Röttgener-Marketing-Tage
1990
Persistent link: https://www.econbiz.de/10000795838
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A strategic approach to business marketing
Spekman, Robert E. (contributor);  … - 1985
Persistent link: https://www.econbiz.de/10000697570
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International marketing : managerial issues, research, and opportunities ; proceedings from a workshop
Kirpalani, Vishnu H. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000700068
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Marketing perspectives of public enterprises in developing countries
Rao, K. L. (contributor) - 1986
Persistent link: https://www.econbiz.de/10000769563
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Theoretical developments in marketing
Lamb, Charles W. (contributor);  … - 1980
Persistent link: https://www.econbiz.de/10000684529