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Public and nonprofit marketing...
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Dienstleistungsmarketing
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Services marketing
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Collection of articles of several authors
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Lovelock, Christopher H.
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Eliashberg, Jehoshua
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Hennig-Thurau, Thorsten
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Weinberg, Charles B.
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Wierenga, Berend
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Prentice-Hall international editions
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Prentice-Hall series in marketing
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ECONIS (ZBW)
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000752098
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10013476892
Saved in:
3
Special issue on the entertainment industry
Eliashberg, Jehoshua
(
ed.
);
Hennig-Thurau, Thorsten
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011527153
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