"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher.

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

"This book features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation, highlighting implementation challenges facing innovative processes"--