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Psychologie der Markenführung
Florack, Arnd (ed.) - 2007
Persistent link: https://www.econbiz.de/10003356188
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Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
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Special issue: Consumer brand relationships
Fetscherin, Marc (contributor) - 2014
Persistent link: https://www.econbiz.de/10010410730
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624130
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek (contributor); Sojkin, Bogdan (contributor) - 2010
Persistent link: https://www.econbiz.de/10013444695
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020
Persistent link: https://www.econbiz.de/10012151730