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Services marketing cases in emerging markets : an asian perspective
Roy, Sanjit (ed.); Mutum, Dilip S. (ed.); Nguyen, Bang (ed.) - 2017
Persistent link: https://www.econbiz.de/10014012322
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Ethical and social marketing in Asia : incorporating fairness management
Bang, Nguyen (ed.); Rowley, Chris (ed.) - 2015
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...
Persistent link: https://www.econbiz.de/10011434074
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011471640
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Special issue: the Internet of Things (IoT) and marketing : the state of play, future trends and the implications for marketing
Bang, Nguyen (ed.); Simkin, Lyndon (ed.) - 2017
Persistent link: https://www.econbiz.de/10011690514
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Corporate identity and corporate branding
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011675575
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Corporate reputation
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011734672
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Management der Nonprofit-Organisation : bewährte Instrumente im praktischen Einsatz
Eschenbach, Rolf (ed.); Horak, Christian (ed.);  … - 2015 - 3., überarbeitet und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010147