//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of government campaig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,047
Konsumentenverhalten
1,047
Brand management
376
Markenführung
376
Deutschland
259
Germany
254
Verbraucherverhalten
234
Marketing
201
Markenpolitik
179
Welt
160
World
160
Theorie
155
Theory
155
Markenartikel
133
Brand
121
Marketingmanagement
119
Marketing management
117
Beziehungsmarketing
100
Relationship marketing
100
Marktforschung
86
Market research
84
USA
78
United States
73
Markenimage
72
Brand image
67
Nachhaltige Entwicklung
60
Nachhaltigkeit
60
Sustainable development
60
Online-Marketing
59
Einzelhandel
56
Social Web
56
Social web
56
Internet marketing
55
Werbung
54
Verbraucher
52
Retail trade
51
Private consumption
50
Privater Konsum
50
Internationales Marketing
49
Electronic Commerce
48
more ...
less ...
Online availability
All
Undetermined
116
Free
87
Type of publication
All
Book / Working Paper
1,470
Article
58
Journal
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
55,778
Aufsatz in Zeitschrift
55,778
Graue Literatur
8,184
Non-commercial literature
8,184
Aufsatz im Buch
7,550
Book section
7,550
Working Paper
6,944
Arbeitspapier
6,414
Hochschulschrift
3,530
Thesis
2,447
Sammelwerk
1,529
Aufsatzsammlung
987
Case study
775
Fallstudie
775
Conference paper
593
Konferenzbeitrag
593
Bibliografie enthalten
458
Bibliography included
458
Dissertation u.a. Prüfungsschriften
435
Konferenzschrift
429
Collection of articles written by one author
338
Sammlung
338
Lehrbuch
333
Textbook
278
Reprint
254
Conference proceedings
215
Amtsdruckschrift
210
Government document
210
Ratgeber
159
Guidebook
146
Article
143
Handbook
93
Handbuch
93
Statistik
93
Systematic review
87
Übersichtsarbeit
87
Statistics
78
Forschungsbericht
58
Market information
56
more ...
less ...
Language
All
English
1,082
German
394
Polish
38
French
25
Italian
15
Spanish
9
Russian
7
Norwegian
3
Dutch
2
Portuguese
2
Undetermined
2
Danish
1
Multiple languages
1
Swedish
1
Chinese
1
more ...
less ...
Author
All
Sheth, Jagdish N.
40
Belk, Russell W.
21
Lips, Peter
13
Melewar, T. C.
11
Esch, Franz-Rudolf
10
Baumgarth, Carsten
9
Jacoby, Jacob
9
Tomczak, Torsten
9
Ahlert, Dieter
8
Meffert, Heribert
8
Bettman, James R.
7
Disch, Wolfgang K. A.
7
Drees, Norbert
7
Bauer, Hans H.
6
Dall'Olmo Riley, Francesca
6
Hewer, Paul
6
Holbrook, Morris B.
6
Baetzgen, Andreas
5
Bruhn, Manfred
5
Fitchett, James
5
Kernstock, Joachim
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Schmidt, Holger J.
5
Wang, Cheng Lu
5
Warde, Alan
5
Wildner, Raimund
5
Aiello, Gaetano
4
Bala, Christian
4
Balmer, John M. T.
4
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Häusel, Hans-Georg
4
Kalka, Jochen
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Lee, In
4
Martínez-López, Francisco J.
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
29
Gesellschaft zur Erforschung des Markenwesens
22
Information Resources Management Association
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
European Society for Opinion and Marketing Research
4
Verlag Dr. Kovač
4
American Council on Consumer Interests
2
Books on Demand GmbH <Norderstedt>
2
Evangelische Akademie Tutzing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
GfK-Aktiengesellschaft <Nürnberg>
2
Goethe-Universität Frankfurt am Main
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
International Association for Research in Economic Psychology
2
Markenverband
2
Nomos Verlagsgesellschaft
2
OECD
2
Organisation for Economic Co-Operation and Development
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
School of Business <Ottawa> / International Business Study Group
2
School of Business <Townsville, Queensland>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Zentrum für Empirische Forschung
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Akademie für Natur- und Umweltschutz
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Psychological Association
1
more ...
less ...
Published in...
All
Legends in consumer behavior
32
Premier reference source
30
Journal of business research : JBR
25
The journal of brand management : an international journal
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
SAGE library in marketing
14
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
13
Research
13
Journal of consumer behaviour : an international research review
10
Psychology & marketing
10
International journal of consumer studies
9
The journal of product & brand management
9
Edward Elgar E-Book Archive
8
Journal of marketing management : MM
8
Legends in marketing
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Bericht der GfK-Tagung : vom ...
7
Critical explorations
7
Erfurter Hefte zum angewandten Marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Routledge interpretive marketing research
7
Zeszyty naukowe
7
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
5
International journal of retail & distribution management
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Marketing and consumer psychology series
5
Marketing intelligence & planning
5
Qualitative market research : an international journal
5
Research in consumer behavior
5
Sage benchmarks in social research methods
5
Acta Universitatis Lodziensis / Folia oeconomica
4
Beiträge zur Verbraucherforschung
4
European journal of marketing : EJM
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of fashion marketing and management
4
Key issues in marketing management
4
Kritische Verbraucherforschung
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
PhD series / Copenhagen Business School
4
Research essentials
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,529
Showing
1
-
10
of
1,529
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands and
brand
management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
2
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
3
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
4
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
5
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
Tomczak, Torsten
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10002795445
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
European business and
brand
building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
8
Retail branding
Ahlert, Dieter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009521894
Saved in:
9
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
Herbrand, Nicolai Oliver
(
contributor
); …
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003364979
Saved in:
10
Psychologie der Markenführung
Florack, Arnd
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003356188
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->