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Understanding the social media phenomenon : terminological examination and perception of its entities

Bühler, Julian - 2017

Persistent link: https://www.econbiz.de/10011805503

Analyzing the strategic role of social networking in firm growth and productivity

Benson, Vladlena (ed.); Tuninga, Ronald (ed.); … - 2017

"This book examines the role of social media technology in organizational settings to promote business development and growth, highlighting a range of relevant discussions from the public and private sectors"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011525552

Understanding the different pre and post peak adoption drivers in the process of Mobile Social Networking diffusion

Giovannetti, Emanuele; Hamoudia, Mohsen - 2018

The mobile provision of social networking services including integrated voice, pictures and music over IP lead to the success of companies such as Snapchat, Skype WhatsApp, Twitter or Spotify.. Understanding the rapid international diffusion of these companies' mobile integrated services,...

Persistent link: https://www.econbiz.de/10012013004

Strategic uses of social media for improved customer retention

Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.); … - 2017

it helps to be honest (and weird) / Kristen Smirnov, Whittier College, USA -- The effect of social networks on branding … University, USA -- Sentiment analysis of social media as tool to improve customers' retention / Wafaa A. Al-Rabayah, Independent … / Mambo Governor Mupepi, Grand Valley State University, USA, Patience Taruwinga, Saint Joseph College, USA, Wafaa A. al …