//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors Responsible for the Co...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,047
Konsumentenverhalten
1,047
Brand management
376
Markenführung
376
Deutschland
248
Germany
243
Verbraucherverhalten
234
Marketing
193
Markenpolitik
179
Welt
158
World
158
Theorie
149
Theory
149
Marketingmanagement
116
Marketing management
114
Beziehungsmarketing
100
Relationship marketing
100
Markenartikel
96
Brand
86
Marktforschung
86
Market research
84
USA
73
Markenimage
72
United States
68
Brand image
67
Nachhaltige Entwicklung
60
Nachhaltigkeit
60
Sustainable development
60
Online-Marketing
59
Einzelhandel
56
Internet marketing
55
Social Web
55
Social web
55
Verbraucher
52
Werbung
52
Retail trade
51
Private consumption
50
Privater Konsum
50
Internationales Marketing
48
Poland
48
more ...
less ...
Online availability
All
Undetermined
115
Free
87
Type of publication
All
Book / Working Paper
1,430
Article
57
Journal
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
55,569
Aufsatz in Zeitschrift
55,569
Working Paper
9,817
Graue Literatur
9,281
Non-commercial literature
9,281
Arbeitspapier
7,529
Aufsatz im Buch
7,230
Book section
7,230
Hochschulschrift
3,352
research-article
2,738
Thesis
2,324
Sammelwerk
1,488
Aufsatzsammlung
976
Case study
744
Fallstudie
744
Article
713
Conference paper
602
Konferenzbeitrag
602
Konferenzschrift
427
Bibliografie enthalten
419
Bibliography included
419
Dissertation u.a. Prüfungsschriften
405
Lehrbuch
331
Collection of articles written by one author
329
Sammlung
329
Textbook
276
Reprint
243
Conference proceedings
208
conceptual-paper
199
review-article
199
review
174
Amtsdruckschrift
167
Government document
167
Ratgeber
157
Guidebook
145
Conference Paper
131
case-report
112
Statistik
93
Handbook
90
more ...
less ...
Language
All
English
1,059
German
382
Polish
38
French
23
Italian
12
Spanish
9
Russian
7
Norwegian
3
Dutch
2
Portuguese
2
Danish
1
Multiple languages
1
Swedish
1
Undetermined
1
Chinese
1
more ...
less ...
Author
All
Sheth, Jagdish N.
40
Belk, Russell W.
21
Lips, Peter
12
Melewar, T. C.
11
Esch, Franz-Rudolf
10
Baumgarth, Carsten
9
Jacoby, Jacob
9
Tomczak, Torsten
9
Ahlert, Dieter
8
Bettman, James R.
7
Disch, Wolfgang K. A.
7
Drees, Norbert
7
Meffert, Heribert
7
Bauer, Hans H.
6
Dall'Olmo Riley, Francesca
6
Hewer, Paul
6
Holbrook, Morris B.
6
Baetzgen, Andreas
5
Fitchett, James
5
Kernstock, Joachim
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Schmidt, Holger J.
5
Wang, Cheng Lu
5
Warde, Alan
5
Wildner, Raimund
5
Aiello, Gaetano
4
Bala, Christian
4
Balmer, John M. T.
4
Bruhn, Manfred
4
Hansen, Ursula
4
Herr, Paul M.
4
Herrmann, Andreas
4
Hippner, Hajo
4
Häusel, Hans-Georg
4
Kaufmann, Hans Rüdiger
4
Laroche, Michel
4
Lee, In
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
29
Gesellschaft zur Erforschung des Markenwesens
21
Information Resources Management Association
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
European Society for Opinion and Marketing Research
4
Verlag Dr. Kovač
3
American Council on Consumer Interests
2
Books on Demand GmbH <Norderstedt>
2
Evangelische Akademie Tutzing
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
GfK-Aktiengesellschaft <Nürnberg>
2
Goethe-Universität Frankfurt am Main
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
International Association for Research in Economic Psychology
2
Nomos Verlagsgesellschaft
2
OECD
2
Organisation for Economic Co-Operation and Development
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
School of Business <Ottawa> / International Business Study Group
2
School of Business <Townsville, Queensland>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Zentrum für Empirische Forschung
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Akademie für Natur- und Umweltschutz
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Psychological Association
1
Arbeitsgemeinschaft für Marketing
1
more ...
less ...
Published in...
All
Legends in consumer behavior
32
Premier reference source
30
Journal of business research : JBR
25
The journal of brand management : an international journal
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
23
SAGE library in marketing
14
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
13
Research
13
Journal of consumer behaviour : an international research review
10
Psychology & marketing
10
International journal of consumer studies
9
The journal of product & brand management
9
Edward Elgar E-Book Archive
8
Journal of marketing management : MM
8
Legends in marketing
8
Critical explorations
7
Erfurter Hefte zum angewandten Marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Routledge interpretive marketing research
7
Zeszyty naukowe
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Bericht der GfK-Tagung : vom ...
6
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
5
International journal of retail & distribution management
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Marketing and consumer psychology series
5
Marketing intelligence & planning
5
Qualitative market research : an international journal
5
Research in consumer behavior
5
Sage benchmarks in social research methods
5
Acta Universitatis Lodziensis / Folia oeconomica
4
Beiträge zur Verbraucherforschung
4
European journal of marketing : EJM
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of fashion marketing and management
4
Key issues in marketing management
4
Kritische Verbraucherforschung
4
PhD series / Copenhagen Business School
4
Research essentials
4
SAGE benchmarks in culture and society
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,488
Showing
1
-
10
of
1,488
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
-
2009
Persistent link: https://www.econbiz.de/10003847084
Saved in:
2
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
3
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Bauer, Hans H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009375388
Saved in:
5
Forum Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2014"
Schmidt, Holger J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011302536
Saved in:
6
Markenmanagement
Drees, Norbert
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010211037
Saved in:
7
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
8
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
9
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
10
Markenmanagement
Drees, Norbert
(
ed.
);
Haken, Niels N. von
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10013424807
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->